2017-09-25
2017.09
In September 2017, GUILD introduced the groundbreaking trade name "Verdant Green" for emeralds, establishing an aesthetic trend that prioritizes quality over origin. This has led to widespread recognition and praise globally, as high-quality emeralds are no longer solely evaluated based on their place of origin. With the thriving global colored gemstone industry, GUILD has continuously developed comprehensive identification standards for various gemstone categories, including emeralds, rubies, sapphires, opals, spinels, aquamarines, morganites, and tsavorites, through extensive field research and standard sample analysis.
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