Based in Shenzhen and radiating globally, the GUILD Aurora Award International Gem and Jewelry Competition has always been dedicated to gathering the world's leading jewelry creativity and high-quality colored gemstones and pearls, highlighting the perfect combination of the natural beauty of gemstones and exquisite craftsmanship, and demonstrating the rise of innovative forces behind the thriving jewelry industry. In 2022, the GUILD Aurora Award International Gem and Jewelry Competition emerged, attracting enthusiastic participation from jewelry professionals worldwide, with over a thousand pieces of colored gemstones and finished jewelry converging in Shuibei, jointly creating an industry event. This competition reached over 30 million people, with more than 7 million online exposures, over 530,000 visits to the competition website, and more than 170,000 votes cast by the public. In 2023, the second GUILD Aurora Award International Gem and Jewelry Competition once again sparked industry buzz, with the influence of the works reaching new heights. With over a thousand entries registered, more than 2 million votes cast online, and overall exposure exceeding 70 million, the competition set new benchmarks. The finalists' works were included in the "Aurora Collection" and exhibited at the Shenzhen Jewelry Museum, allowing the public to experience the beauty of jewelry in person and showcasing the rapid development of the jewelry industry in Shenzhen to the world.